Pravana Perfection: Alternative to Formaldehyde-Based Smoothers


Recently, the FDA has taken serious action towards banning Brazilian-type smoothers due to high formaldehyde levels and misrepresentation of formulas and safety on packaging. Following the FDA warning , OSHA cited and fined manufacturers and distributers using formaldehyde and keratin-based smoothers.

One alternative to formaldehyde-based smoothers is Pravana Perfection which can be applied to virtually any hair type or condition. Perfection employs the lowest flat iron temperature setting, allows for same-day shampoo and color and required only one solution for all hair types.

Steven Goddard, Pravana founder and president addresses the issue of formaldehyde-based smoothing products explaining, "We understand the financial benefits of performing such services, however is it worth the health and legal risk? The safest way to sustain revenue and give your clients what they desire is the Perfection SmoothOut service. Perfection SmoothOut gives you the smooth, frizz-free results you desire, without the trade-offs."


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Here are the answers to the questions our clients ask most frequently about Pravana Perfection:

1. How does it work?
Perfection's proprietary Nano-Amino Complex miraculously suspends the internal textural memory of the hair to safely transform it to a new, soft and sensual look and feel.

2. How long does it last?
Following the Perfection SmoothOut service with regular use of the Perfection Smoothing Sulfate, Salt and Paraben- free Shampoo and Conditioner, the hair will retain its new sleek and smooth memory state for 8-12 weeks. It will then gradually return to its pre-service state with no line of demarcation.

3. Who is the Perfection SmoothOut System for?
The Perfection SmoothOut System has a low pH formula and contains no harsh chemicals which makes it safe to use on all clients. Unlike the trouble - Thio and Brazilian type straighteners of recent past, Perfection's advanced formula poses no and actually improves the integrity of the hair.

4. Can the Perfection SmoothOut service be applied over hair that is color- treated, highlighted and/or bleached?
The Perfection SmoothOut Service can be successfully applied to color-treated, highlighted and/or bleached hair. In fact, Perfection is so gentle it allows for same-day color and shampoo.

5. Will I still be able to wear my hair curly?
Yes, depending on the amount of curl you had before the service. The Perfection SmoothOut reduces the amount of curl, it does not eliminate it. It will take out frizz and reduce your styling time.

6. Can Perfection SmoothOut be used on pregnant women and children?
Yes, it is safe for all clients including pregnant women and children. There is no age requirement.

7. I have really coarse resistant curly hair, will this work on me?
Again depending on the amount of curl sometimes with really coarse hair the service has to be done twice to help reduce all the frizz.

8. What are some of the pros of getting Perfection SmoothOut done instead of a Keratin or Brazilian treatment?
* There is absolutely NO formaldehyde or formaldehyde substitutes
* You can color and shampoo your hair the same day, no waiting period
* You can wear your hair up right after service

9. If I have had another straightener/ relaxer done to my hair can I still have the Perfection SmoothOut done?
Yes, Perfection SmoothOut is gentle enough to be performed over previously treated hair w/ keratin, formaldehyde, sodium, or calcium hydroxide relaxers.

10. Will I experience any odor with Perfection SmoothOut?
The Perfection SmoothOut solution contains amino acids that are heated during the service and which produce a mild odor. If hair is absorbent it may temporarily retain the aroma. However, any residual odor can be eliminated within 2-3 shampoos following the service.

11. Can Perfection be used on African-American or ethnic hair types with stronger curl?
Perfection can be used on all types and conditions including African-American and other ethnic-type hair. Perfection will reduce curl by up to 90% with the initial service. However, in most cases, a second will eliminate the remaining curl.

12. Will I see any color loss after the Perfection service?
As the solution penetrates the hair fiber, in some instances you may experience some color displacement. If you do experience color loss you can immediately refresh the color following the Perfection service. When coloring, it's always advisable to color AFTER the Perfection service.